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subject:"Australien"
~subject:"Australia"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Australien
Australia
United States
Social marketing
669
Social Marketing
624
Consumer behaviour
190
Konsumentenverhalten
190
social marketing
136
Advertising effects
83
Werbewirkung
83
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70
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62
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49
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49
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48
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48
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47
Marketingmanagement
47
Social Web
44
Social web
44
Jugendliche
42
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42
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38
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37
Nachhaltige Entwicklung
34
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34
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32
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32
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32
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31
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30
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30
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29
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26
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107
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Aufsatz in Zeitschrift
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107
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Fry, Marie-Louise
4
Dolnicar, Sara
3
Gordon, Ross
3
Previte, Josephine
3
Rundle-Thiele, Sharyn
3
Russell-Bennett, Rebekah
3
Carlson, Les
2
Cismaru, Magdalena
2
Comello, Maria Leonora G.
2
Grüne-Yanoff, Till
2
Harker, Debra
2
Harker, Michael
2
Hopkins, Christopher D.
2
Jewell, Robert D.
2
Jones, Sandra C.
2
Lavack, Anne M.
2
Raciti, Maria
2
Randle, Melanie
2
Raymond, Mary Anne
2
Shanahan, Kevin J.
2
Taylor, Kimberly A.
2
Yeh, Marie A.
2
Aleti, Torgeir
1
Andrews, Kelly L.
1
Ansary, Adel I. el-
1
Arli, Denni
1
Arnold, Todd J.
1
Baker, Michael John
1
Barrie, Lance
1
Basil, Michael
1
Basu, Ambar
1
Baxter, Stacey
1
Bean, Belinda
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Bergan, Daniel
1
Bhattacharjee, Sandeep
1
Bogueva, Diana
1
Bonaparte, Yvette Lynne
1
Brace-Govan, Jan
1
Brannon, Laura A.
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Health marketing quarterly
11
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of nonprofit and voluntary sector marketing
8
Australasian marketing journal
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of advertising research
5
Journal of nonprofit & public sector marketing
5
International journal of nonprofit & voluntary sector marketing
4
Young consumers : insight and ideas for responsible marketers
4
Journal of business research : JBR
3
Psychology & marketing
3
Journal of business ethics : JOBE
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Marketing theory
2
AMS review : official publication of the Academy of Marketing Science
1
American economic journal : a journal of the American Economic Association
1
Applied economic perspectives and policy
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Economics & philosophy
1
EuroMed journal of business
1
European business review
1
European journal of marketing : EJM
1
European review of agricultural economics
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of procurement management
1
International review on public and non-profit marketing
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of business strategy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of health economics
1
Journal of marketing
1
Journal of marketing theory and practice
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ECONIS (ZBW)
107
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81
Tobacco smoking's changing trajectory in Australia
De Meyrick, Julian
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 161-165
Persistent link: https://www.econbiz.de/10003954670
Saved in:
82
The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising
Kees, Jeremy
;
Burton, Scot
;
Tangari, Andrea Heintz
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003962668
Saved in:
83
Can you market god? : a case study of the "God Speaks" social marketing campaign
Lancendorfer, Karen M.
;
Reece, Bonnie B.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 324-338
Persistent link: https://www.econbiz.de/10008736603
Saved in:
84
If the noise coming from next door were loud music, you'd do something about It using mass media campaigns encouraging bystander intervention to stop partner violence
Cismaru, Magdalena
;
Jensen, Gitte
;
Lavack, Anne M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 69-82
Persistent link: https://www.econbiz.de/10008860328
Saved in:
85
Unintended effects of a domestic violence campaign
Keller, Sarah N.
;
Wilkinson, Timothy J.
;
Otjen, A. J.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 53-67
Persistent link: https://www.econbiz.de/10008860330
Saved in:
86
Countering consumption in a culture of intoxication
Fry, Marie-Louise
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1279-1294
Persistent link: https://www.econbiz.de/10008810699
Saved in:
87
Emotional information management : concept development and measurement in public service announcements
Taute, Harry A.
;
Huhmann, Bruce A.
;
Thakur, Ramendra
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 417-444
Persistent link: https://www.econbiz.de/10003972413
Saved in:
88
Marketing healthful eating to children : the effectiveness of incentives, pledges, and competitions
Raju, Sekar
;
Rajagopal, Priyali
;
Gilbride, Timothy J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 93-106
Persistent link: https://www.econbiz.de/10008822085
Saved in:
89
Assessing the prerequisite of successful CSR implementation : are consumers aware of CSR initiatives?
Pomering, Alan
;
Dolnicar, Sara
- In:
Journal of business ethics : JOBE
85
(
2009
),
pp. 285-301
Persistent link: https://www.econbiz.de/10003840981
Saved in:
90
Evaluating a community saturation model of abstinence education : an application of social marketing strategies
Tanner, John F.
;
Raymond, Mary Anne
;
Ladd, Stacey D.
- In:
Health marketing quarterly
26
(
2009/10
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003841575
Saved in:
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