Emotional information management : concept development and measurement in public service announcements
Year of publication: |
2010
|
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Authors: | Taute, Harry A. ; Huhmann, Bruce A. ; Thakur, Ramendra |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 5, p. 417-444
|
Subject: | Werbepsychologie | Psychology of advertising | Intelligenz | Intelligence | Social Marketing | Social marketing | USA | United States |
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