//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Bankmarketing"
~isPartOf:"Banken im Wandel : Direktbanken und Direct Banking"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer segmentation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Bankmarketing
Online-Marketing
Target group
62
Zielgruppe
62
Children
49
Kinder
49
Consumer behaviour
29
Konsumentenverhalten
29
Jugendliche
23
Youth
23
Advertising
20
Werbung
20
Advertising effects
15
Werbewirkung
15
Internet marketing
13
Food
10
Lebensmittel
10
Social Web
8
Social web
8
Brand image
7
Markenimage
7
Online media
7
Communication media
6
Consumer socialization
6
France
6
Frankreich
6
Kommunikationsmedien
6
Other media and children
6
Brand management
5
Children and brands
5
Eltern
5
Markenführung
5
Media usage
5
Mediennutzung
5
Parents
5
Qualitative Methode
5
Qualitative method
5
Qualitative methods
5
Eating habit
4
Ernährungsindustrie
4
Ernährungsverhalten
4
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
1
Book section
1
Language
All
English
14
German
1
Author
All
Abbasi, Amir Zaib
1
Ahn, Regina
1
Bassiouni, Dina H.
1
Brookman Amissah, Fabienne
1
Chia, Swee-lim
1
Daems, Kristien
1
De Jans, Steffi
1
Ding Hooi Ting
1
Duff, Brittany R. L.
1
Foscht, Thomas
1
García-Béjar, Ligia
1
Gaur, Jighyasu
1
Gupta, Ritu
1
Hackley, Christopher E.
1
Hongjun, Wang
1
Hudders, Liselot
1
Jones, Sandra C.
1
Kallioharju, Minna
1
Lascu, Dana-Nicoleta
1
Leroy, Julie
1
Loose, Femke
1
Maloles, Cesar
1
Manrai, Ajay K.
1
Manrai, Lalita A.
1
Miguélez-Juan, Blanca
1
Moons, Ingrid
1
Nelson, Michelle R.
1
Núñez-Gómez, Patricia
1
Pelsmacker, Patrick de
1
Quraishi, Muhammad Ali
1
Rehman, Umair
1
Reid, Amanda
1
Robayo-Pinzon, Oscar
1
Rojas-Berrio, Sandra
1
Schloffer, Judith
1
Schwaiger, Manfred
1
Shin, Wonsun
1
Sinha, Indrajit Jay
1
Sreejesh, S.
1
Srivastava, Ankur
1
more ...
less ...
Published in...
All
Banken im Wandel : Direktbanken und Direct Banking
Young consumers : insight and ideas for responsible marketers
Handbuch Zielgruppenmanagement
15
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
7
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Pervasive advertising
5
Psychology & marketing
5
SpringerLink / Bücher
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
4
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
4
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
3
Journal of promotion management : JPM
3
Review of industrial organization : RIO
3
Springer eBook Collection
3
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
2
BestMasters
2
Die Bank
2
Edition Fundraising
2
Electronic commerce research
2
Europäische Hochschulschriften / 5
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of electronic business
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of food products marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Operations research
2
Quick Guide
2
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
2
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
3
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
Saved in:
4
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
5
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
6
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
7
Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
8
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
9
Visual perceptions of snack packages among preschool children
Nelson, Michelle R.
;
Duff, Brittany R. L.
;
Ahn, Regina
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10011522148
Saved in:
10
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->