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subject:"Betriebswirtschaftslehre"
~person:"Backhaus, Klaus"
~person:"Busser, James A."
~subject:"Betriebliche Wertschöpfung"
~subject:"Service-Dominant Logic"
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Search: subject_exact:"Marketing theory"
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Betriebswirtschaftslehre
Betriebliche Wertschöpfung
Service-Dominant Logic
Marketingtheorie
12
Marketing theory
10
Theorie
6
Theory
6
B-to-B-Marketing
3
Beziehungsmarketing
3
Business-to-business marketing
3
Customer value
3
Deutschland
3
Germany
3
Kundenwert
3
Relationship marketing
3
Service-dominant logic
3
Value creation
3
Business economics
2
Competitive advantage
2
Customer integration
2
Kundenintegration
2
Marketing management
2
Marketingmanagement
2
Systemgeschäft
2
Wettbewerbsvorteil
2
Austauschtheorie
1
Automated manufacturing
1
Automatisierte Produktion
1
Beschaffung
1
Betriebliches Informationssystem
1
Bibliometrics
1
Bibliometrie
1
Business intelligence system
1
Business network
1
Co-created value
1
Competitive service advantage
1
Confidence
1
Consumer behaviour
1
Contract
1
Deutsches Sprachgebiet
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Backhaus, Klaus
Busser, James A.
Vargo, Stephen L.
25
Lusch, Robert F.
19
Akaka, Melissa Archpru
7
Grönroos, Christian
7
Pepels, Werner
6
Gummerus, Johanna
4
Hughes, Tim
4
Kotler, Philip
4
Belz, Christian
3
Brodie, Roderick J.
3
Dichtl, Erwin
3
Frow, Pennie
3
Haase, Michaela
3
Lindgreen, Adam
3
Löbler, Helge
3
Payne, Adrian
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Rudolph, Thomas
3
Shulga, Lenna V.
3
Skålén, Per
3
Tomczak, Torsten
3
Wieland, Heiko
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Andreu, Luisa
2
Ballantyne, David
2
Barrutia, José M.
2
Bradshaw, Alan
2
Brown, Stephen
2
Bruhn, Manfred
2
Böttger, Christian
2
Chathoth, Prakash K.
2
Dahl, Andrew J.
2
Dai, Hua
2
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Verband der Hochschullehrer für Betriebswirtschaft / Wissenschaftliche Kommission für Marketing
1
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International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
5
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1
The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
2
Customer acceptance of four types of hospitality value propositions
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241949
Saved in:
3
Co-created value : multidimensional scale and nomological network
Busser, James A.
;
Shulga, Lenna V.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
Saved in:
4
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
Backhaus, Klaus
(
ed.
);
Mühlfeld-Kerstan, Katrin
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10014008654
Saved in:
5
Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter
;
Silberer, Günter
;
Engelhardt, Werner Hans
-
1989
Persistent link: https://www.econbiz.de/10000092238
Saved in:
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