//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Betriebswirtschaftslehre"
~person:"Busser, James A."
~person:"Eggert, Andreas"
~subject:"Betriebliche Wertschöpfung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Betriebswirtschaftslehre
Betriebliche Wertschöpfung
Marketingtheorie
7
Marketing theory
5
Service-Dominant Logic
5
Service-dominant logic
5
Value creation
5
Beziehungsmarketing
4
Customer value
4
Kundenwert
4
Relationship marketing
4
Customer integration
2
Kundenintegration
2
Value propositions
2
Austauschtheorie
1
B-to-B-Marketing
1
Beziehungsmanagement
1
Business network
1
Business-to-business marketing
1
Co-created value
1
Competitive advantage
1
Competitive service advantage
1
Confidence
1
Dienstleistung
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Hospital
1
Innovation adoption
1
Innovationsakzeptanz
1
Krankenhaus
1
Kundenmanagement
1
Lieferantenmanagement
1
Paradigma <Wissenschaftstheorie>
1
Scale development
1
Service advantage
1
Service industry
1
Service quality
1
Services
1
Social exchange theory
1
Supplier relationship management
1
Theory of acceptance
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Busser, James A.
Eggert, Andreas
Vargo, Stephen L.
9
Grönroos, Christian
7
Lusch, Robert F.
7
Pepels, Werner
6
Hughes, Tim
4
Kotler, Philip
4
Akaka, Melissa Archpru
3
Belz, Christian
3
Dichtl, Erwin
3
Gummerus, Johanna
3
Lindgreen, Adam
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Tomczak, Torsten
3
Albinsson, Pia A.
2
Andreu, Luisa
2
Backhaus, Klaus
2
Böttger, Christian
2
Dahl, Andrew J.
2
Dai, Hua
2
Di Benedetto, C. Anthony
2
Engelhardt, Werner Hans
2
Freiling, Jörg
2
Frow, Pennie
2
Hansen, Ursula
2
Helm, Roland
2
Hilton, Toni
2
Holttinen, Heli
2
Hu, Tao
2
Hörschgen, Hans
2
Kayande, Ujwal
2
Kolb, Bonita M.
2
Laudien, Sven M.
2
Löbler, Helge
2
Meffert, Heribert
2
Nieschlag, Robert
2
Osei-Frimpong, Kofi
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Tourism management : research, policies, practice
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
2
Customer acceptance of four types of hospitality value propositions
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241949
Saved in:
3
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
4
Co-created value : multidimensional scale and nomological network
Busser, James A.
;
Shulga, Lenna V.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
Saved in:
5
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->