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subject:"Betriebswirtschaftslehre"
~person:"Busser, James A."
~person:"Meffert, Heribert"
~subject:"Betriebliche Wertschöpfung"
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Search: subject_exact:"Marketing theory"
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Betriebswirtschaftslehre
Betriebliche Wertschöpfung
Marketingtheorie
14
Marketing theory
13
Theorie
7
Theory
7
Marketing
5
Beziehungsmarketing
3
Customer value
3
Deutschland
3
Germany
3
Kundenwert
3
Management
3
Relationship marketing
3
Service-Dominant Logic
3
Service-dominant logic
3
Value creation
3
Business economics
2
Customer integration
2
Kundenintegration
2
Theorie-Praxis-Verhältnis
2
Theory-practice divide
2
Austauschtheorie
1
B-to-B-Marketing
1
Business network
1
Business-to-business marketing
1
Co-created value
1
Competitive advantage
1
Competitive service advantage
1
Confidence
1
Consumer goods marketing
1
Deutschsprachiger Raum
1
Dienstleistung
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
E-commerce
1
Electronic Commerce
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German-speaking countries
1
Hans Raffée
1
History of economic thought
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Busser, James A.
Meffert, Heribert
Vargo, Stephen L.
9
Grönroos, Christian
7
Lusch, Robert F.
7
Pepels, Werner
6
Hughes, Tim
4
Kotler, Philip
4
Akaka, Melissa Archpru
3
Belz, Christian
3
Dichtl, Erwin
3
Gummerus, Johanna
3
Lindgreen, Adam
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Tomczak, Torsten
3
Albinsson, Pia A.
2
Andreu, Luisa
2
Backhaus, Klaus
2
Böttger, Christian
2
Dahl, Andrew J.
2
Dai, Hua
2
Di Benedetto, C. Anthony
2
Eggert, Andreas
2
Engelhardt, Werner Hans
2
Freiling, Jörg
2
Frow, Pennie
2
Hansen, Ursula
2
Helm, Roland
2
Hilton, Toni
2
Holttinen, Heli
2
Hu, Tao
2
Hörschgen, Hans
2
Kayande, Ujwal
2
Kolb, Bonita M.
2
Laudien, Sven M.
2
Löbler, Helge
2
Nieschlag, Robert
2
Osei-Frimpong, Kofi
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Die Betriebswirtschaftslehre im Spannungsfeld zwischen Generalisierung und Spezialisierung : Edmund Heinen zum 70. Geburtstag
1
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Tourism management : research, policies, practice
1
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All
ECONIS (ZBW)
5
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1
The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
2
Customer acceptance of four types of hospitality value propositions
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241949
Saved in:
3
Co-created value : multidimensional scale and nomological network
Busser, James A.
;
Shulga, Lenna V.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
Saved in:
4
Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter
;
Silberer, Günter
;
Engelhardt, Werner Hans
-
1989
Persistent link: https://www.econbiz.de/10000092238
Saved in:
5
Marketing und allgemeine Betriebswirtschaftslehre : eine Standortbestimmung im Lichte neuerer Herausforderungen der Unternehmensführung
Meffert, Heribert
- In:
Die Betriebswirtschaftslehre im Spannungsfeld zwischen …
,
(pp. 337-357)
.
1989
Persistent link: https://www.econbiz.de/10001272312
Saved in:
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