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subject:"Betriebswirtschaftslehre"
~person:"Busser, James A."
~person:"Read, Stuart"
~subject:"Betriebliche Wertschöpfung"
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Betriebswirtschaftslehre
Betriebliche Wertschöpfung
Marketing theory
6
Marketingtheorie
6
Service-Dominant Logic
6
Service-dominant logic
6
Value creation
6
Customer integration
5
Customer value
5
Kundenintegration
5
Kundenwert
5
Beziehungsmarketing
3
Relationship marketing
3
Co-creation
2
Value
2
Action
1
Austauschtheorie
1
Business network
1
Business start-up
1
Co-created value
1
Co-production
1
Cocreation
1
Competitive advantage
1
Competitive service advantage
1
Confidence
1
Dienstleistung
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Free
1
Hospital
1
Innovation adoption
1
Innovationsakzeptanz
1
Institutions
1
Krankenhaus
1
Offering
1
Opportunity
1
Preis
1
Preismanagement
1
Price
1
Price determination
1
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Busser, James A.
Read, Stuart
Vargo, Stephen L.
9
Grönroos, Christian
7
Lusch, Robert F.
7
Pepels, Werner
6
Hughes, Tim
4
Kotler, Philip
4
Akaka, Melissa Archpru
3
Belz, Christian
3
Dichtl, Erwin
3
Gummerus, Johanna
3
Lindgreen, Adam
3
Ranjan, Kumar Rakesh
3
Shulga, Lenna V.
3
Tomczak, Torsten
3
Albinsson, Pia A.
2
Andreu, Luisa
2
Backhaus, Klaus
2
Böttger, Christian
2
Dahl, Andrew J.
2
Dai, Hua
2
Di Benedetto, C. Anthony
2
Eggert, Andreas
2
Engelhardt, Werner Hans
2
Freiling, Jörg
2
Frow, Pennie
2
Hansen, Ursula
2
Helm, Roland
2
Hilton, Toni
2
Hogg, Johannes
2
Holttinen, Heli
2
Hu, Tao
2
Hörschgen, Hans
2
Kayande, Ujwal
2
Kolb, Bonita M.
2
Laudien, Sven M.
2
Löbler, Helge
2
Meffert, Heribert
2
Nieschlag, Robert
2
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AMS review : official publication of the Academy of Marketing Science
1
International journal of hospitality management
1
Journal of business venturing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of the Academy of Marketing Science
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
6
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1
The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
2
Co-creative entrepreneurship
Karami, Masoud
;
Read, Stuart
- In:
Journal of business venturing
36
(
2021
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012591687
Saved in:
3
Customer acceptance of four types of hospitality value propositions
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241949
Saved in:
4
Pricing co-created value : an integrative framework and research agenda
Read, Stuart
;
Michel, Stefan
;
Schumann, Jan Hendrik
; …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
Saved in:
5
Co-created value : multidimensional scale and nomological network
Busser, James A.
;
Shulga, Lenna V.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
Saved in:
6
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
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