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subject:"Betriebswirtschaftslehre"
~person:"Busser, James A."
~subject:"Betriebliche Wertschöpfung"
~subject:"Marketingtheorie"
~subject:"Service-Dominant Logic"
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Betriebswirtschaftslehre
Betriebliche Wertschöpfung
Marketingtheorie
Service-Dominant Logic
Beziehungsmarketing
3
Customer value
3
Kundenwert
3
Marketing theory
3
Relationship marketing
3
Service-dominant logic
3
Value creation
3
Customer integration
2
Kundenintegration
2
Austauschtheorie
1
Business network
1
Co-created value
1
Competitive advantage
1
Competitive service advantage
1
Confidence
1
Dienstleistung
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Hospital
1
Innovation adoption
1
Innovationsakzeptanz
1
Krankenhaus
1
Scale development
1
Service advantage
1
Service industry
1
Service quality
1
Services
1
Social exchange theory
1
Theory of acceptance
1
Trust
1
Unternehmensnetzwerk
1
Value propositions
1
Vertrauen
1
Well-being
1
Wellbeing
1
Wettbewerbsvorteil
1
consumer-generated advertising
1
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Busser, James A.
Tadajewski, Mark
78
Sheth, Jagdish N.
50
Hunt, Shelby D.
48
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
21
Homburg, Christian
20
Saren, Michael
20
Grönroos, Christian
19
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Wierenga, Berend
11
Franses, Philip Hans
10
Hauser, John R.
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
Armstrong, Gary
9
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International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
3
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1
The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
2
Customer acceptance of four types of hospitality value propositions
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241949
Saved in:
3
Co-created value : multidimensional scale and nomological network
Busser, James A.
;
Shulga, Lenna V.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
Saved in:
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