//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Bewertung"
~isPartOf:"International marketing review"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Imagetransfer"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Bewertung
Markenimage
Brand extension
3
Brand management
3
Markenführung
3
Markentransfer
3
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Spillover effect
2
Spillover-Effekt
2
Brand
1
Brand extensions
1
Brand familiarity
1
Brand growth
1
Brand spillover
1
Designation of origin
1
Effects on brand growth
1
Extension authenticity
1
Extension fit
1
Herkunftsbezeichnung
1
International
1
Luxury brand
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Norway
1
Norwegen
1
Perceived quality
1
Repeated ad exposure
1
Status signaling
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Fastoso, Fernando
1
Hem, Leif E.
1
Iversen, Nina M.
1
Lane, Vicki R.
1
Published in...
All
International marketing review
Journal of business research : JBR
19
The journal of product & brand management
13
The journal of brand management : an international journal
11
Psychology & marketing
10
Journal of the Academy of Marketing Science
8
European journal of marketing : EJM
7
Brand management ; Vol. 3
6
Journal of marketing
5
Journal of marketing management : MM
5
Marketing letters : a journal of research in marketing
5
The IUP journal of brand management : IJBRM
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of retailing and consumer services
4
Research
4
The journal of consumer marketing
4
Innovatives Markenmanagement
3
International journal of sports marketing & sponsorship
3
Journal of international consumer marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
Vision : the journal of business perspective
3
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Gabler Research
2
Global business review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport management and marketing : IJSMM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business economics : JBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of repeated ad exposure on spillover from low fit extensions to a global brand
Lane, Vicki R.
;
Fastoso, Fernando
- In:
International marketing review
33
(
2016
)
2
,
pp. 298-318
Persistent link: https://www.econbiz.de/10011518668
Saved in:
2
Reciprocal transfer effects for brand extensions of global or local origin : evidence from Norway
Iversen, Nina M.
;
Hem, Leif E.
- In:
International marketing review
28
(
2011
)
4
,
pp. 365-411
Persistent link: https://www.econbiz.de/10009305324
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->