Reciprocal transfer effects for brand extensions of global or local origin : evidence from Norway
Nina M. Iversen and Leif E. Hem
| Year of publication: |
2011
|
|---|---|
| Authors: | Iversen, Nina M. ; Hem, Leif E. |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011, 4, p. 365-411
|
| Subject: | Markenführung | Brand management | Markentransfer | Brand extension | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Spillover-Effekt | Spillover effect | Norwegen | Norway |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009305324