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subject:"Beziehungsmarketing"
~isPartOf:"European management journal"
~subject:"Konsumentenverhalten"
~subject:"customer value"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Konsumentenverhalten
customer value
Customer value
9
Kundenwert
9
Relationship marketing
7
Betriebliche Wertschöpfung
3
Value creation
3
Customer integration
2
Deutschland
2
Germany
2
Kundenintegration
2
Value co-creation
2
Advertising
1
Advertising effectiveness
1
Advertising effects
1
Bewertung
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Brand value
1
Business network
1
Business relationships
1
Customer experience
1
Customer profitability
1
Customer satisfaction
1
Customer service
1
Customer services firm
1
Customer servicing costs
1
Customer-dominant logic
1
Dienstleistungsmanagement
1
Dienstleistungsqualität
1
Distance selling
1
Distanzhandel
1
Evaluation
1
Evaluation framework
1
Financial services
1
Finanzdienstleistung
1
Kundenservice
1
Kundenzufriedenheit
1
Lean Management
1
Lean Production
1
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English
7
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Beeser, Anemone J.
1
Chipulu, Maxwell
1
Corsaro, Daniela
1
Elsner, Ralf
1
Grinevich, Vadim
1
Haenlein, Michael
1
Heinonen, Kristina
1
Kaplan, Andreas M.
1
Lee, Hsin-Yun
1
Lemon, Katherine N.
1
Strandvik, Tore
1
Terpstra, Maarten
1
Verbeeten, Frank H. M.
1
Verhoef, Peter C.
1
Walsh, Gianfranco
1
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Published in...
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European management journal
Journal of business research : JBR
62
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of retailing and consumer services
41
International journal of hospitality management
23
Journal of the Academy of Marketing Science
17
Journal of strategic marketing
15
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of service research : JSR
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
SpringerLink / Bücher
14
The journal of business & industrial marketing
14
The journal of services marketing
14
The service industries journal
14
Gabler Edition Wissenschaft
13
Journal of creating value
13
The journal of product & brand management
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
International journal of contemporary hospitality management
11
Journal of marketing research : JMR
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Service business
10
Tourism management : research, policies, practice
10
Business horizons
9
Cogent business & management
9
Journal of marketing management : MM
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Technological forecasting & social change : an international journal
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
International journal of electronic customer relationship management : IJECRM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
The TQM journal : the international review of organizational improvement
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
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ECONIS (ZBW)
7
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1
How can value co-creation be integrated into a customer experience evaluation?
Lee, Hsin-Yun
;
Grinevich, Vadim
;
Chipulu, Maxwell
- In:
European management journal
41
(
2023
)
4
,
pp. 521-533
Persistent link: https://www.econbiz.de/10014437750
Saved in:
2
Capturing the broader picture of value co-creation management
Corsaro, Daniela
- In:
European management journal
37
(
2019
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
Saved in:
3
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
4
Customer satisfaction : cost driver or value driver? ; empirical evidence from the financial services industry
Terpstra, Maarten
;
Verbeeten, Frank H. M.
- In:
European management journal
32
(
2014
)
3
,
pp. 499-508
Persistent link: https://www.econbiz.de/10010382589
Saved in:
5
Successful customer value management : key lessons and emerging trends
Verhoef, Peter C.
;
Lemon, Katherine N.
- In:
European management journal
31
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
Saved in:
6
Improving referral management by quantifying market mavens' word of mouth value
Walsh, Gianfranco
;
Elsner, Ralf
- In:
European management journal
30
(
2012
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10009490711
Saved in:
7
A model to determine customer lifetime value in a retail banking context
Haenlein, Michael
;
Kaplan, Andreas M.
;
Beeser, Anemone J.
- In:
European management journal
25
(
2007
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003494558
Saved in:
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