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subject:"Beziehungsmarketing"
~isPartOf:"Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Discrete choice"
~subject:"Logit-Modell"
~subject:"Markenartikel"
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Beziehungsmarketing
Discrete choice
Logit-Modell
Markenartikel
Retail assortment
6
Sortiment
6
Consumer behaviour
4
Konsumentenverhalten
4
Theorie
3
Theory
3
Category Management
2
Category management
2
Relationship marketing
2
Betriebliche Standortwahl
1
Brand
1
Brand management
1
Business network
1
Competition
1
Consumer goods marketing
1
Decision under uncertainty
1
Entscheidung unter Unsicherheit
1
Evolutionäre Algorithmen
1
Firm location choice
1
Food price
1
Food retailing
1
Food trade
1
Innovation
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Konsumgütermarketing
1
Ladengeschäft
1
Lebensmitteleinzelhandel
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Lebensmittelhandel
1
Lebensmittelpreis
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Lieferantenmanagement
1
Markenführung
1
Market research
1
Marktforschung
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Mathematical programming
1
Mathematische Optimierung
1
Perception
1
Preisdifferenzierung
1
Price discrimination
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German
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Ahlert, Dieter
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Hildebrandt, Lutz
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Kalweit, Lea
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Zielke, Stephan
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Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
Marketing : ZFP ; journal of research and management
Manufacturing & service operations management : M & SOM
7
Operations research
7
European journal of operational research : EJOR
4
Journal of retailing and consumer services
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Operations research letters
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
The international review of retail, distribution and consumer research
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Handelscontrolling : neue Ansätze aus Theorie und Praxis zur Steuerung von Handelsunternehmen
2
Journal of retailing
2
SFB 649 Discussion Paper
2
SFB 649 discussion paper
2
(Abhandlungen zur Mittelstandsforschung
1
AIM Research - Academic Publications
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
CESifo working papers
1
Columbia Business School Research Paper
1
Commercio : rivista di economia e politica commerciale
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
ERIM report series research in management
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Gabler-Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
Italian journal of marketing : ITJM
1
Journal of food products marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of revenue and pricing management
1
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
1
Omega : the international journal of management science
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
Retail supply chain management : quantitative models and empirical studies
1
Review of marketing science
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ECONIS (ZBW)
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz
;
Kalweit, Lea
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
Saved in:
2
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
Saved in:
3
Integriertes Markenmanagement in Distributionsnetzen : vom Co-Branding zur netzgeführten Marke
Ahlert, Dieter
- In:
Handelsmarken : Zukunftsperspektiven der …
,
(pp. 431-453)
.
2001
Persistent link: https://www.econbiz.de/10001580473
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