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subject:"Beziehungsmarketing"
~isPartOf:"Italian journal of marketing : ITJM"
~subject:"Discrete choice"
~subject:"Logit-Modell"
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Exploring the main drivers influencing brand loyalty to motorway services areas in Italy
De Canio, Francesca
;
Sánchez-Franco, Manuel J.
; …
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
2/3
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012305758
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