Exploring the main drivers influencing brand loyalty to motorway services areas in Italy
Francesca De Canio, Manuel J. Sánchez-Franco, Elisa Martinelli
| Year of publication: |
2020
|
|---|---|
| Authors: | De Canio, Francesca ; Sánchez-Franco, Manuel J. ; Martinelli, Elisa |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2020.2020, 2/3, p. 125-141
|
| Subject: | Brand loyalty | Mobility | Grocery assortment perception | Shopping satisfaction | Shopping enjoyment | CB-SEM | Konsumentenverhalten | Consumer behaviour | Italien | Italy | Kundenzufriedenheit | Customer satisfaction | Markentreue | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Lebensmitteleinzelhandel | Food retailing | Sortiment | Retail assortment | Spanien | Spain | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-020-00011-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012305758