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subject:"Beziehungsmarketing"
~isPartOf:"Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention"
~language:"eng"
~source:"econis"
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Beziehungsmarketing
Erfolgsfaktor
3
Relationship marketing
3
Success factor
3
Theorie
3
Theory
3
Customer service
2
Kundenservice
2
Arbeitszufriedenheit
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Consumer advice
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Deutschland
1
Estimation
1
Germany
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Internal communication
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Interne Kommunikation
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Job satisfaction
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Blümelhuber, Christian
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Hennig-Thurau, Thorsten
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Liljander, Veronica
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Meyer, Anton
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of electronic customer relationship management : IJECRM
8
The journal of business & industrial marketing
7
International journal of project management : the journal of The International Project Management Association
5
Journal of business research : JBR
5
Journal of strategic marketing
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
3
Journal of international business and economics : JIBE
3
Service business
3
Cogent business & management
2
Harvard business review : HBR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic business
2
International journal of innovation management
2
International journal of productivity and quality management : IJPQM
2
International journal of technology marketing : IJTMkt
2
Journal of business strategy
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Management : journal of contemporary management issues
2
Microsoft executive leadership series
2
SpringerLink / Bücher
2
The definitive handbook of business continuity management
2
The service industries journal
2
A Producitivity Press Book
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in hospitality and leisure
1
American marketing association
1
Asia Pacific journal of marketing and logistics
1
Bank parikrama : a journal of banking & finance : quarterly journal of Bangladesh Institute of Bank Management
1
BestMasters
1
British journal of management
1
Business Guides on the Go
1
Business horizons
1
Business research quarterly : BRQ
1
California management review
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ECONIS (ZBW)
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Relationship marketing success through investments in services
Meyer, Anton
;
Blümelhuber, Christian
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 107-125)
.
2000
Persistent link: https://www.econbiz.de/10001456711
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2
Relationship marketing success through investments in customers
Hennig-Thurau, Thorsten
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 127-146)
.
2000
Persistent link: https://www.econbiz.de/10001456712
Saved in:
3
The importance of internal relationship marketing for external relationship success
Liljander, Veronica
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 161-192)
.
2000
Persistent link: https://www.econbiz.de/10001456714
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