The importance of internal relationship marketing for external relationship success
Year of publication: |
2000
|
---|---|
Authors: | Liljander, Veronica |
Published in: |
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention. - Berlin : Springer, ISBN 3-540-66942-6. - 2000, p. 161-192
|
Subject: | Interne Kommunikation | Internal communication | Marketing | Arbeitszufriedenheit | Job satisfaction | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Theorie | Theory |
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