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subject:"Beziehungsmarketing"
~language:"eng"
~person:"Dang Khoa Tran"
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Beziehungsmarketing
Bank
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CSR
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Corporate Social Responsibility
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Corporate social responsibility
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Customer loyalty
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Customer satisfaction
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Dienstleistungsqualität
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Kundenzufriedenheit
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Personal banking
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Privatkundengeschäft
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Relationship marketing
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Service quality
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Dang Khoa Tran
Pérez, Andrea
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Recent developments in Vietnamese business and finance
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ECONIS (ZBW)
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How does CSR influence customer loyalty in the banking sector? : evidence from Vietnam
Dang Khoa Tran
- In:
Recent developments in Vietnamese business and finance
,
(pp. 411-438)
.
2021
Persistent link: https://www.econbiz.de/10012799183
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