How does CSR influence customer loyalty in the banking sector? : evidence from Vietnam
Year of publication: |
2021
|
---|---|
Authors: | Dang Khoa Tran |
Published in: |
Recent developments in Vietnamese business and finance. - New Jersey : World Scientific, ISBN 978-981-12-2714-1. - 2021, p. 411-438
|
Subject: | CSR | Customer loyalty | Service quality | Vietnamese banking | Vietnam | Viet Nam | Corporate Social Responsibility | Corporate social responsibility | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Bank | Privatkundengeschäft | Personal banking |
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