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subject:"Beziehungsmarketing"
~language:"eng"
~subject:"Distribution channel"
~type_genre:"Case study"
~type_genre:"Multi-volume publication"
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Beziehungsmarketing
Distribution channel
Online retailing
69
Online-Handel
69
Relationship marketing
12
Business model
11
Geschäftsmodell
11
Electronic Commerce
10
Consumer behaviour
9
E-commerce
9
Konsumentenverhalten
9
USA
9
United States
9
Amazon.com Inc.
6
Book trade
6
Buchhandel
6
China
6
Internet marketing
6
Online-Marketing
6
Deutschland
5
Digitalisierung
5
Digitization
5
Germany
5
Social Web
5
Social web
5
Strategic management
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Viral marketing
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Virales Marketing
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Innovationsakzeptanz
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KMU
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Personalisierung
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Case study
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96
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96
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Werro, Nicolas
2
Ahujy, Vandana
1
Angioni, Enrico
1
Cabiddu, Francesca
1
Castañeda, José Alberto
1
Chua, Alton Y. K.
1
Di Guardo, Maria Chiara
1
Duquesnois, Franck
1
Döbler, Thomas
1
Frąckiewicz, Ewa
1
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1
Gröne, Florian
1
Gurău, Călin
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1
Koch, Volkmar
1
Kumar, Sameer
1
Liu, Zheng
1
Lowry, Josie
1
Lu, Yaqiong
1
Ma, Lei
1
Peterson, Michael
1
Phan, Dien D.
1
Schenk, Michael
1
Schmidt, Inga D.
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Stormer, Henrik
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Veglio, Valerio
1
Vo, Hong Tuan Kiet
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Vogel, Douglas R.
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Customer-centric marketing strategies : tools for building organizational performance
1
E-marketing ; Vol. 1
1
E-retailing challenges and opportunities in the global marketplace
1
Fuzzy management methods
1
Handbook of research on effective marketing in contemporary globalism
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
1
International journal of electronic customer relationship management : IJECRM
1
Journal of business and psychology
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Markt, Kommunikation, Innovation : MKI
1
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
1
Springer / Management/Business for professionals
1
The international journal of productivity and performance management : IJPPM
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ECONIS (ZBW)
15
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15
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date (oldest first)
1
Competing through logistics management : studies on e-retailing in China
Lu, Yaqiong
;
Liu, Zheng
;
Ma, Lei
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 256-275)
.
2016
Persistent link: https://www.econbiz.de/10011506301
Saved in:
2
Fuzzy classification of online customers
Werro, Nicolas
-
2015
Persistent link: https://www.econbiz.de/10011296387
Saved in:
3
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
4
The strategic importance of data mining analysis for customer-centric marketing strategies
Veglio, Valerio
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 126-148)
.
2013
Persistent link: https://www.econbiz.de/10009668204
Saved in:
5
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009575371
Saved in:
6
Value-co-creation through multichannels distributions : the Nike ID case
Angioni, Enrico
;
Cabiddu, Francesca
;
Di Guardo, Maria Chiara
- In:
Information systems : crossroads for organization, …
,
(pp. 259-266)
.
2012
Persistent link: https://www.econbiz.de/10009577638
Saved in:
7
The website as an integrated marketing tool : an exploratory study of French wine producers
Gurău, Călin
;
Duquesnois, Franck
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10008987960
Saved in:
8
Relationship between customer satisfaction and loyalty on the internet
Castañeda, José Alberto
- In:
Journal of business and psychology
26
(
2011
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10009301991
Saved in:
9
How Web 2.0 supports customer relationship management in Amazon
Chua, Alton Y. K.
- In:
International journal of electronic customer …
5
(
2011
)
3/4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10009489244
Saved in:
10
Consumer purchase process improvements in e-tailing operations : a case study
Kumar, Sameer
;
Hudson, Brett
;
Lowry, Josie
- In:
The international journal of productivity and …
59
(
2010
)
3/4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10003976274
Saved in:
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