The strategic importance of data mining analysis for customer-centric marketing strategies
Year of publication: |
2013
|
---|---|
Authors: | Veglio, Valerio |
Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 126-148
|
Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining | Buchhandel | Book trade | Online-Handel | Online retailing |
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