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subject:"Beziehungsmarketing"
~language:"eng"
~subject:"Online-Marketing"
~type_genre:"Case study"
~type_genre:"Multi-volume publication"
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Beziehungsmarketing
Online-Marketing
Online retailing
69
Online-Handel
69
Relationship marketing
12
Business model
11
Geschäftsmodell
11
Consumer behaviour
9
E-commerce
9
Electronic Commerce
9
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9
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9
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6
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5
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Chua, Alton Y. K.
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1
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1
Olbrich, Rainer
1
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Phan, Dien D.
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Singh, Sachil
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Stormer, Henrik
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Customer-centric marketing strategies : tools for building organizational performance
1
E-marketing ; Vol. 1
1
E-retailing challenges and opportunities in the global marketplace
1
Fuzzy management methods
1
Handbook of research on effective marketing in contemporary globalism
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic customer relationship management : IJECRM
1
Journal of business and psychology
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Lessons on profiting from diversity
1
Markt, Kommunikation, Innovation : MKI
1
Research papers from the Chair of Marketing
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Springer / Management/Business for professionals
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The Routledge companion to digital consumption
1
The international journal of productivity and performance management : IJPPM
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Wiley & SAS business series
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ECONIS (ZBW)
16
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1
Competing through logistics management : studies on e-retailing in China
Lu, Yaqiong
;
Liu, Zheng
;
Ma, Lei
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 256-275)
.
2016
Persistent link: https://www.econbiz.de/10011506301
Saved in:
2
Controlling and evaluating affiliates : an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
; …
-
2016
Persistent link: https://www.econbiz.de/10012875444
Saved in:
3
Fuzzy classification of online customers
Werro, Nicolas
-
2015
Persistent link: https://www.econbiz.de/10011296387
Saved in:
4
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
5
The strategic importance of data mining analysis for customer-centric marketing strategies
Veglio, Valerio
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 126-148)
.
2013
Persistent link: https://www.econbiz.de/10009668204
Saved in:
6
Surveilling consumers : the social consequences of data processing on Amazon.com
Singh, Sachil
;
Lyon, David
- In:
The Routledge companion to digital consumption
,
(pp. 319-332)
.
2013
Persistent link: https://www.econbiz.de/10009690722
Saved in:
7
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009575371
Saved in:
8
Adapting communications styles to the needs of the market
Buchanan, Holly
- In:
Lessons on profiting from diversity
,
(pp. 117-124)
.
2012
Persistent link: https://www.econbiz.de/10009505480
Saved in:
9
How Web 2.0 supports customer relationship management in Amazon
Chua, Alton Y. K.
- In:
International journal of electronic customer …
5
(
2011
)
3/4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10009489244
Saved in:
10
Relationship between customer satisfaction and loyalty on the internet
Castañeda, José Alberto
- In:
Journal of business and psychology
26
(
2011
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10009301991
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