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subject:"Beziehungsmarketing"
~person:"Bang, Nguyen"
~subject:"Brand image"
~subject:"Viral marketing"
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Beziehungsmarketing
Brand image
Viral marketing
Online retailing
5
Online-Handel
5
Customer satisfaction
4
Electronic Commerce
4
Kundenzufriedenheit
4
Relationship marketing
4
Consumer behaviour
3
E-commerce
3
Konsumentenverhalten
3
Einzelhandel
2
Online-Marketing
2
Switching behaviour
2
Wechselverhalten
2
Alternative attractiveness
1
Brand
1
Brand loyalty
1
Brand management
1
Consumer-based virtual brand personality
1
Dienstleistungsqualität
1
E-store loyalty
1
Electronic Banking
1
Electronic banking
1
Electronic customer relationship management (eCRM)
1
Ethics
1
Handelsmarketing
1
Internet marketing
1
Malaysia
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markentreue
1
Onlind switching barriers
1
Online branding
1
Online loyalty
1
Online pure-play retailers
1
Online switching inducements
1
Preismanagement
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Price
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English
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Bang, Nguyen
Law, Chun Hung Roberts
13
Usman, Osly
8
Kim, Jong Min
7
Ye, Qiang
7
Duan, Wenjing
6
Filieri, Raffaele
6
Laroche, Michel
6
Li, Hengyun
6
Loginova, Oksana
6
Mayzlin, Dina
6
Xu, Xun
6
Carlson, Jamie
5
Cui, Geng
5
Ha, Hong Youl
5
Iacobucci, Dawn
5
Kumar, Vikas
5
Moriuchi, Emi
5
Park, Jungkun
5
Pavlou, Paul A.
5
Quach, Sara
5
Raghunathan, Srinivasan
5
Riquelme, Isabel P.
5
Román, Sergio
5
Thaichon, Park
5
Weaven, Scott
5
Wu, Luorong
5
Zhou, Wenqi
5
Aslam, Wajeeha
4
Barari, Mojtaba
4
Bell, David R.
4
Bilgihan, Anil
4
Bradley, Graham L.
4
Bruhn, Manfred
4
Camilleri, Mark Anthony
4
Chakraborty, Uttam
4
Chang, Ya Ping
4
Chevalier, Judith A.
4
Chong, Alain Yee Loong
4
Chung, Namho
4
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Electronic markets : the international journal on networked business
1
Information technology and management
1
Journal of retailing and consumer services
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
4
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1
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
2
Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Ezlika Ghazali
;
Bang, Nguyen
;
Mutum, Dilip S.
; …
- In:
Electronic markets : the international journal on …
26
(
2016
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011666746
Saved in:
3
Electronic CRM and perceptions of unfairness
Yu, Xiaoyu
;
Bang, Nguyen
;
Han, Sung Ho
;
Chen, Cheng-Hao …
- In:
Information technology and management
16
(
2015
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011398874
Saved in:
4
Online loyalty and its interaction with switching barriers
Mutum, Dilip S.
;
Ghazali, Ezlika Mohd
;
Bang, Nguyen
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 942-949
Persistent link: https://www.econbiz.de/10010437724
Saved in:
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