Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Year of publication: |
May 2016
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Authors: | Ezlika Ghazali ; Bang, Nguyen ; Mutum, Dilip S. ; Mohd-Any, Amrul Asraf |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 26.2016, 2, p. 157-171
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Subject: | Switching barriers | Switching costs | Alternative attractiveness | Customer satisfaction | E-store loyalty | Online pure-play retailers | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
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