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subject:"Beziehungsmarketing"
~person:"Bijmolt, Tammo H. A."
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Bijmolt, Tammo H. A.
Horster, Eric
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Leimeister, Jan Marco
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Reichwald, Ralf
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Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.
;
Broekhuis, Manda
;
Leeuw, Sander de
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
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