Challenges at the marketing-operations interface in omni-channel retail environments
Year of publication: |
2021
|
---|---|
Authors: | Bijmolt, Tammo H. A. ; Broekhuis, Manda ; Leeuw, Sander de ; Hirche, Christian ; Rooderkerk, Robert P. ; Sousa, Rui ; Zhu, Stuart X. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 864-874
|
Subject: | Assortment planning | Customer journey | Delivery | Digital business models | Distribution | Inventory control | Marketing–operations interface | Omni-channel | Product flow | Product returns | Deregulierung | Deregulation | Geschäftsmodell | Business model | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Lagermanagement | Warehouse management | Electronic Commerce | E-commerce |
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