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subject:"Beziehungsmarketing"
~person:"Biliavska, Yuliia"
~person:"Zielke, Stephan"
~subject:"Category management"
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Beziehungsmarketing
Category management
Retail assortment
6
Sortiment
6
Category Management
4
Consumer behaviour
2
Konsumentenverhalten
2
Relationship marketing
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Theorie
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E-commerce
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Einzelhandel
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Evolutionäre Algorithmen
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Ladengeschäft
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Lieferantenmanagement
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Supplier relationship management
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Trade
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Vertriebsweg
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assortment management
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category management
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channel integration
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customer confusion
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goods category
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marketing
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multi-channel retailing
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online channel
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Biliavska, Yuliia
Zielke, Stephan
Kök, A. Gürhan
6
Fisher, Marshall L.
4
Kurtuluş, Mümin
4
Nakkas, Alper
4
Hübner, Alexander
3
Schröder, Hendrik
3
Vaidyanathan, Ramnath
3
Verhoef, Peter C.
3
Alan, Yasin
2
Anupindi, Ravi
2
Beneke, Justin
2
Cachon, Gérard P.
2
Cadeaux, Jack
2
Dekimpe, Marnik G.
2
Feller, Marc
2
Gupta, Sachin
2
Hong, Sungtak
2
Kasper, Benedikt
2
Klock, Stephan
2
Kurtulus, Mumin
2
Misra, Kanishka
2
Pizzi, Gabriele
2
Rudolph, Thomas
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Schlippenbach, Vanessa von
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Sloot, Laurens M.
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Steinicke, Steffen
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Toktay, L. Beril
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Abdelli, Mohammed El Amine
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Ahlert, Dieter
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Al-Khayyal, F. A.
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Antéblian, Blandine
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Baake, Pio
1
Bansal, Saurabh
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Battenfeld, Dirk
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Bauer, Johannes
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Bauer, Johannes C.
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Bernstein, Fernando
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Marketing : ZFP ; journal of research and management
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Montenegrin journal of economics
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
Algorithm of forming the category management in the DIY market segment
Romat, Yevgeny
;
Biliavska, Yuliia
- In:
Montenegrin journal of economics
14
(
2018
)
3
,
pp. 129-142
Persistent link: https://www.econbiz.de/10012265745
Saved in:
2
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
3
Category Management
Müller-Hagedorn, Lothar
;
Zielke, Stephan
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 915-939)
.
2007
Persistent link: https://www.econbiz.de/10003511278
Saved in:
4
Regalmanagement mit Hilfe evolutionärer Algorithmen : ein Ansatz zur Optimierung der Warenplatzierung unter Berücksichtigung preis- und sortimentspolitischer Interdependenzen
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10001825858
Saved in:
5
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
Saved in:
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