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subject:"Beziehungsmarketing"
~person:"Bouman, Nijs"
~subject:"Kundenintegration"
~subject:"Service industry"
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Beziehungsmarketing
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Customer engagement
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Bouman, Nijs
Witell, Lars
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Kowalkowski, Christian
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The journal of services marketing
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How strategic design abilities address unmet value in service engagement strategies
Bouman, Nijs
;
Simonse, Lianne
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014473566
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