How strategic design abilities address unmet value in service engagement strategies
Nijs Bouman and Lianne Simonse
| Year of publication: |
2023
|
|---|---|
| Authors: | Bouman, Nijs ; Simonse, Lianne |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 10, p. 22-34
|
| Subject: | Customer engagement | Customer value | Engagement | Qualitative research | Service innovation | Service strategy | Strategic design | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Kundenintegration | Customer integration | Kundenwert | Dienstleistungssektor | Service industry | Dienstleistung | Services | Qualitative Methode | Qualitative method | Dienstleistungsmanagement | Service management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-08-2022-0259 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014473566