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subject:"Beziehungsmarketing"
~person:"Dung Phuong Hoang"
~person:"Popp, Bastian"
~subject:"Corporate Social Responsibility"
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Beziehungsmarketing
Corporate Social Responsibility
Relationship marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Customer satisfaction
4
Kundenzufriedenheit
4
Customer loyalty
3
Dienstleistungsqualität
3
Service quality
3
Brand communities
2
Brand management
2
Customer integration
2
Customer retention
2
Kundenbindung
2
Kundenintegration
2
Markenführung
2
Social Web
2
Social web
2
customer loyalty
2
B2C
1
Betriebliche Wertschöpfung
1
Brand
1
Brand image
1
Branded communities
1
Branding, co-creation
1
CSR
1
Commercial Banks
1
Communication
1
Confidence
1
Consumer-brand identification
1
Corporate social responsibility
1
Customer Loyalty
1
Customer Satisfaction
1
Customer value
1
E-Banking
1
E-commerce
1
Electronic Banking
1
Electronic Commerce
1
Electronic banking
1
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English
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Dung Phuong Hoang
Popp, Bastian
Prentice, Catherine
9
Rodríguez del Bosque, Ignacio A.
6
Ozuem, Wilson
5
Ramaseshan, B.
5
Aksoy, Lerzan
4
Bilgihan, Anil
4
Frank, Björn
4
Han, Heesup
4
Hapsari, Raditha
4
Hussein, Ananda Sabil
4
Jaiyeoba, Olumide Olasimbo
4
Keiningham, Timothy
4
Makanyeza, Charles
4
Roberts-Lombard, Mornay
4
Verhoef, Peter C.
4
Agnihotri, Raj
3
Anber Abraheem Shlash Mohammad
3
Athanasopoulou, Pinelopi
3
Chen, Shu-Ching
3
El-Adly, Mohammed Ismail
3
Enkawa, Takao
3
Fongsuwan, Wanno
3
Giovanis, Apostolos
3
Iacobucci, Dawn
3
Islam, Tahir
3
Izogo, Ernest Emeka
3
Jaiswal, Deepak
3
Kant, Rishi
3
Loureiro, Sandra Maria Correia
3
Mattila, Anna S.
3
Melnyk, Valentyna
3
Mittal, Divya
3
Moisescu, Ovidiu Ioan
3
Molinillo, Sebastian
3
Palmatier, Robert W.
3
Pérez, Andrea
3
Rabbanee, Fazlul K.
3
Rust, Roland T.
3
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Gadjah Mada international journal of business
1
International journal of internet marketing and advertising : IJIMA
1
Journal of financial services marketing
1
Journal of retailing and consumer services
1
Sport management review
1
The service industries journal
1
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ECONIS (ZBW)
6
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1
Linking relationship marketing to customer loyalty in the e-banking context : the central role of customer satisfaction
Nam Hoai Nguyen
;
Dung Phuong Hoang
- In:
Gadjah Mada international journal of business
26
(
2024
)
1
,
pp. 109-140
Persistent link: https://www.econbiz.de/10014486995
Saved in:
2
Linking psychological needs, perceived financial well-being and loyalty : the role of commercial banks
Dung Phuong Hoang
;
Nguyen Thi Hong Hai
;
Vuong Nham Linh
; …
- In:
Journal of financial services marketing
28
(
2023
)
3
,
pp. 466-487
Persistent link: https://www.econbiz.de/10014336228
Saved in:
3
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
4
The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context
Dung Phuong Hoang
;
Nam Hoai Nguyen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 215-235
Persistent link: https://www.econbiz.de/10012284806
Saved in:
5
Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
Saved in:
6
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Saved in:
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