Linking psychological needs, perceived financial well-being and loyalty : the role of commercial banks
Year of publication: |
2023
|
---|---|
Authors: | Dung Phuong Hoang ; Nguyen Thi Hong Hai ; Vuong Nham Linh ; Dat Van Luong |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 28.2023, 3, p. 466-487
|
Subject: | Communication | Customer loyalty | Customer satisfaction | Financial well-being | Interpersonal adaptive behaviour | Personalization | Service quality | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Lebensqualität | Quality of life |
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