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subject:"Beziehungsmarketing"
~person:"Rudolph, Thomas"
~person:"Zielke, Stephan"
~subject:"Category management"
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Beziehungsmarketing
Category management
Retail assortment
12
Sortiment
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Rudolph, Thomas
Zielke, Stephan
Kök, A. Gürhan
6
Fisher, Marshall L.
4
Kurtuluş, Mümin
4
Nakkas, Alper
4
Hübner, Alexander
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Schröder, Hendrik
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Feller, Marc
2
Gupta, Sachin
2
Hong, Sungtak
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Kasper, Benedikt
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Klock, Stephan
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Kurtulus, Mumin
2
Misra, Kanishka
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Pizzi, Gabriele
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Schlippenbach, Vanessa von
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Sloot, Laurens M.
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Bauer, Johannes C.
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Marketing : ZFP ; journal of research and management
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
2
What Constitutes a 'Good Assortment'? A Scale for Measuring Consumers' Perceptions of an Assortment Offered in a Grocery Category
Bauer, Johannes
;
Kotouc, Alexander
;
Rudolph, Thomas
-
2013
This research investigates how consumers form subjective judgments of what constitutes “a good grocery assortment”. By conducting three exploratory focus groups and a field study, we develop a multi-item scale that reflects consumers' cue utilization processes in forming perceptions of a...
Persistent link: https://www.econbiz.de/10014156473
Saved in:
3
What constitues a "good assortment"? : a scale for measuring consumers' perceptions of an assortment offered in a grocery category
Bauer, Johannes C.
;
Kotouc, Alexander Johannes
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10009507911
Saved in:
4
Category Management
Müller-Hagedorn, Lothar
;
Zielke, Stephan
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 915-939)
.
2007
Persistent link: https://www.econbiz.de/10003511278
Saved in:
5
Regalmanagement mit Hilfe evolutionärer Algorithmen : ein Ansatz zur Optimierung der Warenplatzierung unter Berücksichtigung preis- und sortimentspolitischer Interdependenzen
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10001825858
Saved in:
6
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
Saved in:
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