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subject:"Beziehungsmarketing"
~source:"econis"
~subject:"Deutschland"
~subject:"Sportmarketing"
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Subject
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Beziehungsmarketing
Deutschland
Sportmarketing
Fitness industry
105
Fitness-Wirtschaft
105
Consumer behaviour
27
Konsumentenverhalten
27
USA
19
United States
19
Germany
18
Customer satisfaction
14
Kundenzufriedenheit
14
Dienstleistungsqualität
12
Service quality
12
Relationship marketing
11
Confidence
7
Vertrauen
7
Leistungsanreiz
6
Performance incentive
6
Personality psychology
6
Persönlichkeitspsychologie
6
Arbeitszufriedenheit
5
Canada
5
Contract
5
Corporate culture
5
Dienstleistungssektor
5
Freizeitwirtschaft
5
Gesundheitsvorsorge
5
Job satisfaction
5
Kanada
5
Leisure industries
5
Preventive care
5
Service industry
5
Sport
5
Sports
5
Sports marketing
5
Unternehmenskultur
5
Vertrag
5
Body weight
4
Employee retention
4
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Undetermined
5
Free
3
Type of publication
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Article
22
Book / Working Paper
7
Journal
4
Type of publication (narrower categories)
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Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
9
Book section
9
Graue Literatur
6
Non-commercial literature
6
Market information
4
Marktinformation
4
Arbeitspapier
2
Hochschulschrift
2
Working Paper
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Collection of articles written by one author
1
Fallstudie
1
Sammlung
1
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1
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Language
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German
18
English
16
Author
All
García-Fernández, Jerónimo
3
Franz, Robert
2
Gálvez-Ruiz, Pablo
2
Vélez-Colon, Luisa
2
Athanassopoulou, Pinelopi
1
Baker, Bradley J.
1
Barbosa, Helena Ferreira
1
Behnam, Mohsen
1
Bernal-García, Ainara
1
Blau, Gary J.
1
Bodet, Guillaume
1
Calabuig Moreno, Ferran
1
Cepeda-Carrión, Gabriel
1
Connaughton, Stacey L.
1
Cunningham, George B.
1
Daryanto, Ahmad
1
Dittachai Chankuna
1
Dörpinghaus, Sandra
1
Fernández-Gavira, Jesús
1
Fertig, Jason
1
García-Fernández, Jeronimo
1
Grimaldi-Puyana, Moisés
1
Gálvez-Ruíz, Pablo
1
Heinze, Rolf G.
1
Heise, Pamela
1
Helmer-Denzel, Andrea
1
Huertas González-Serrano, María
1
Jung, Hans H.
1
Kamberovic, Refit
1
Klein, Marie-Luise
1
Klose, Roland
1
Kraft, Patricia
1
Kähler, Robin
1
Lin, Jiun-sheng Chris
1
Mazzucco, Beatrice
1
Melton, E. Nicole
1
Mielke, Gabriele
1
Mylonakis, John
1
Nilmanee Sriboon
1
Ortega-Gutiérrez, Jaime
1
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Institution
All
Deutscher Sportstudio-Verband
3
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Tredition GmbH <Hamburg>
1
Published in...
All
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
3
Sport marketing in a global environment : strategic perspectives
3
International journal of sport management and marketing : IJSMM
2
Academia : revista Latinoamericana de administración
1
BWL-Hochschulschriften
1
Career development international : the journal for executive, consultants, academics and individuals
1
Die Sportbranche : Wachstum - Wettbewerb - Wirtschaftlichkeit
1
Discussion paper / International School of Management
1
Economic research
1
Forschung aktuell
1
Forum Toursimus & Freizeit: Erkenntnisse aus Wissenschaft und Praxis
1
Jahrbuch Markentechnik
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
MV Wissenschaft
1
Managing service quality : MSQ ; an international journal
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Munich Business School working paper
1
Neue Entwicklungslinien im Dienstleistungsmarketing
1
Services marketing quarterly
1
Soziale Welt : SozW ; Zeitschrift für sozialwissenschaftliche Forschung
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Wismarer Schriften zu Management und Recht
1
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Source
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ECONIS (ZBW)
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1
The effect of perceived quality and customer engagement on the loyalty of users of Spanish fitness centres
Gálvez-Ruiz, Pablo
;
Calabuig Moreno, Ferran
; …
- In:
Academia : revista Latinoamericana de administración
36
(
2023
)
4
,
pp. 445-462
Persistent link: https://www.econbiz.de/10014505280
Saved in:
2
Fitness center marketing in Thailand : antecedents and consequences of COVID-19 pandemic
Dittachai Chankuna
;
Nilmanee Sriboon
- In:
Sport marketing in a global environment : strategic …
,
(pp. 34-50)
.
2022
Persistent link: https://www.econbiz.de/10013475216
Saved in:
3
Development digital marketing plans through understanding use behavior of fitness apps in Portuguese fitness centers
Barbosa, Helena Ferreira
;
García-Fernández, Jerónimo
; …
- In:
Sport marketing in a global environment : strategic …
,
(pp. 161-170)
.
2022
Persistent link: https://www.econbiz.de/10013475267
Saved in:
4
Focusing on quality product : development and promotion of robust fitness programs through humanistic coach training
Yuan, Hailiang
- In:
Sport marketing in a global environment : strategic …
,
(pp. 244-257)
.
2022
Persistent link: https://www.econbiz.de/10013475300
Saved in:
5
The role of consumer engagement in behavioral loyalty through value co-creation in fitness clubs
Behnam, Mohsen
;
Sato, Mikihiro
;
Baker, Bradley J.
- In:
Sport management review
24
(
2021
)
4
,
pp. 567-593
Persistent link: https://www.econbiz.de/10013327262
Saved in:
6
Auswirkungen der digitalen Transformation auf die Fitnessbranche in Deutschland
Mazzucco, Beatrice
;
Jung, Hans H.
;
Kraft, Patricia
-
2017
Persistent link: https://www.econbiz.de/10011859769
Saved in:
7
Essays on mobile technology in service delivery
Schmitz, Christoph
-
2018
Persistent link: https://www.econbiz.de/10011875858
Saved in:
8
Consumer behaviour and sport services : an examination of fitness centre loyalty
García-Fernández, Jeronimo
;
Gálvez-Ruíz, Pablo
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 8-23
Persistent link: https://www.econbiz.de/10011884667
Saved in:
9
Exploring fitness centre consumer loyalty : differences of non-profit and low-cost business models in Spain
García-Fernández, Jerónimo
;
Gálvez-Ruiz, Pablo
; …
- In:
Economic research
31
(
2018
)
1,1
,
pp. 1042-1058
Persistent link: https://www.econbiz.de/10012488762
Saved in:
10
Erfolgsfaktoren deutscher Startups im Bereich Digital Fitness : eine qualitative Analyse ausgewählter Unternehmen der digitalen Fitness- und Gesundheitsbranche
Staab, Regina
;
Klose, Roland
;
Serfas, Sebastian
-
2017
Persistent link: https://www.econbiz.de/10011666417
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