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subject:"Big event"
~isPartOf:"African journal of business and economic research : AJBER"
~isPartOf:"Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives"
~subject:"Event marketing"
~subject:"Südafrika"
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Big event
Event marketing
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African journal of business and economic research : AJBER
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
SpringerLink / Bücher
37
Tourism management : research, policies, practice
30
International journal of event and festival management
29
Customer Experience : Forum Dienstleistungsmanagement
22
Journal of travel and tourism marketing
21
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
International journal of hospitality management
18
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Journal of business research : JBR
15
Tourism management perspectives : TMP
15
Markenkommunikation und Beziehungsmarketing
14
Journal of hospitality marketing & management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Sport management review
12
Springer eBook Collection
11
essentials
11
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
European Sport management quarterly : ESMQ
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
Journal of advertising research
6
Essentials
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
5
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ECONIS (ZBW)
3
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1
Experiential marketing as a mechanism to deliver value for mobile network operators
Yiadom, Michael Boakye
;
Tait, Madéle
- In:
African journal of business and economic research : AJBER
17
(
2022
)
3
,
pp. 89-116
Persistent link: https://www.econbiz.de/10014336029
Saved in:
2
The fat lady has sung for the Gariep Arts Festival, Kimberley, South Africa - what now?
Haarhoff, Rene
;
Proos, Eben
- In:
African journal of business and economic research : AJBER
13
(
2018
)
3
,
pp. 205-223
Persistent link: https://www.econbiz.de/10012056018
Saved in:
3
The assessment of cultural experience through the measurement of cross-cutting skills : the Giffoni Experience case study
Gallucci, Carmen
;
Bellelli, Piera
;
Saccà, Giuliana
; …
- In:
Handbook of research on management of cultural products …
,
(pp. 83-112)
.
2014
Persistent link: https://www.econbiz.de/10010348393
Saved in:
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