//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Big event"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of advertising research"
~subject:"Event marketing"
~subject:"Konsumentenverhalten"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Veranstaltungsmarketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Big event
Event marketing
Konsumentenverhalten
Event-Marketing
23
Consumer behaviour
10
USA
5
United States
5
Customer satisfaction
4
Emotion
4
Kundenzufriedenheit
4
Advertising effects
3
Großveranstaltung
3
Werbewirkung
3
Beziehungsmarketing
2
Brand management
2
Dienstleistungsqualität
2
Environmental management
2
Event
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Service quality
2
Sponsoring
2
Sponsorship
2
Tourism
2
Tourism industry
2
Tourismus
2
Tourismuswirtschaft
2
Umweltmanagement
2
ANZAC Day Commemoration Committee <Queensland>
1
Affect-driven behavior
1
Agrotourismus
1
Ambulanter Handel
1
Armed forces
1
Australia
1
Australian
1
Australien
1
Australisch
1
Behavioral intentions
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Language
All
English
23
Author
All
Hall, John
2
Krishen, Anjala S.
2
LaTour, Michael S.
2
Adema, Katie L.
1
Arcodia, Charles
1
Basarin, V. John
1
Bendtsen, Lars
1
Berridge, Graham
1
Bui, M̃y
1
Cai, Liping A.
1
Crowther, Phil
1
DiPietro, Robin B.
1
Dickson, Chantal
1
Drengner, Jan
1
Gaus, Hansjoerg
1
Grønholdt, Lars
1
Hu, Clark
1
Huang, Joy Zhuowei
1
Jahn, Steffen
1
Jensen, Martin Juul
1
Jeong, EunHa
1
Kwun, David Joon-wuk
1
Le Dung
1
Lee, Woojin
1
Levy, Stuart E.
1
Li, Jing
1
Li, Mimi
1
Liang, Rong-da
1
Lockstone-Binney, Leonie
1
Lohmann, Guilherme
1
Loureiro, Sandra Maria Correia
1
Ma, Forest
1
Martensen, Anne
1
O'Mahony, Barry
1
Okumus, Fevzi
1
Olson, Eric D.
1
Poon, Derek
1
Pratt, Marlene
1
Prendergast, Gerard P.
1
Roehl, Wesley S.
1
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of advertising research
Tourism management : research, policies, practice
30
International journal of event and festival management
28
Customer Experience : Forum Dienstleistungsmanagement
22
Journal of travel and tourism marketing
21
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
Food and wine events in Europe : a stakeholder approach
15
Journal of business research : JBR
15
International journal of contemporary hospitality management
14
Tourism management perspectives : TMP
14
Journal of hospitality marketing & management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Sport management review
12
International journal of sport management and marketing : IJSMM
11
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
8
European Sport management quarterly : ESMQ
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
5
Events und Erlebnis : Stand und Perspektiven der Eventforschung
5
Flagship marketing : concepts and places
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of arts management
5
International journal of retail & distribution management
5
Journal of destination marketing & management
5
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Journey to a fond memory : how memorability mediates a dynamic customer experience and its consequent outcomes
Li, Jing
;
Ma, Forest
;
DiPietro, Robin B.
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209276
Saved in:
2
I am worth more than you think I am : investigating the effects of upcycling on event attendees' recycling intention
Zhang, Xingyi
;
Shao, Xiaolong
;
Jeong, EunHa
;
Olson, Eric D.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495119
Saved in:
3
Generating socially responsible events at ski resorts
Taheri, Babak
;
Thompson, Jamie
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012389822
Saved in:
4
How to win the consumer's heart? : exploring appraisal determinants of consumer pre-consumption emotions
Le Dung
;
Pratt, Marlene
;
Wang, Ying
;
Scott, Noel
; …
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293951
Saved in:
5
The role of the rural tourism experience economy in place attachment and behavioral intentions
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
40
(
2014
),
pp. 1-9
Persistent link: https://www.econbiz.de/10010388610
Saved in:
6
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
7
When kiosk retailing intimidates shoppers
Bui, M̃y
;
Krishen, Anjala S.
;
LaTour, Michael S.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
Saved in:
8
The effect of Facebook users' arousal and valence on intention to go to the festival : applying an extension of the technology acceptance model
Lee, Woojin
;
Xiong, Lina
;
Hu, Clark
- In:
International journal of hospitality management
31
(
2012
)
3
,
pp. 819-827
Persistent link: https://www.econbiz.de/10009544294
Saved in:
9
An epistemological view of consumer experiences
Walls, Andrew R.
;
Okumus, Fevzi
;
Wang, Youcheng
;
Kwun, …
- In:
International journal of hospitality management
30
(
2011
)
1
,
pp. 10-21
Persistent link: https://www.econbiz.de/10008821997
Saved in:
10
Examining the indirect impact of showroom entertainment on hourly slot gaming volume : the case of a Las Vegas hotel-casino
Suh, Eunju
- In:
International journal of hospitality management
30
(
2011
)
3
,
pp. 522-529
Persistent link: https://www.econbiz.de/10009130588
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->