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subject:"Brand"
~accessRights:"restricted"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
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Brand image
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Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
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China-focused cases : selected winners of the CEIBS global case contest
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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Creating a sustainable competitive position : ethical challenges for international firms
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
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Fashion branding and communication : core strategies of European luxury brands
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Financial ecosystem and strategy in the digital era : global approaches and new opportunities
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Handbook of research on customer engagement
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Handbook of research on driving industrial competitiveness with innovative design principles
1
Management and information technology in the digital era : challenges and perspectives
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Managing for social impact : innovations in responsible enterprise
1
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing analysis in sport business : global perspectives
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Online reputation management in destination and hospitality : what we know, what we need to know
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
Public relations for social responsibility : affirming DEI commitment with action
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Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Strategic uses of social media for improved customer retention
1
Sustainable business ; Volume 3
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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The role of brands in an era of over-information
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Transforming organizations through flexible systems management
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Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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3
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
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4
Neuromarketing vs. brands
Küçün, Nihan Tomris
- In:
The role of brands in an era of over-information
,
(pp. 71-97)
.
2023
Persistent link: https://www.econbiz.de/10014365832
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5
SDG Goal 9 : industry, innovation and infrastructure accomplishment through the relationship between interactive marketing and destination branding in the tourism sector
Ramya, U.
;
Boaler, Maria
;
Murthy, M. Krishna
;
Pushpa, A.
- In:
Contemporary studies of risks in emerging technology
,
(pp. 97-121)
.
2023
Persistent link: https://www.econbiz.de/10014322406
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6
Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia
;
Rosati, Massimo
- In:
Online reputation management in destination and …
,
(pp. 213-235)
.
2023
Persistent link: https://www.econbiz.de/10014287208
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7
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
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8
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
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9
The relationship between tourism destination image and loyalty : a multidimensional approach
Moisescu, Ovidiu Ioan
- In:
Remodelling Businesses for Sustainable Development : …
,
(pp. 189-201)
.
2023
Persistent link: https://www.econbiz.de/10013536313
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10
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
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