Case 17: Bisleri : marketing to manage the counterfeit challenge
Year of publication: |
2024
|
---|---|
Authors: | Roy, Sanjit ; Gaganpreet Singh |
Published in: |
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices. - Cham : Springer Nature Switzerland, ISBN 978-3-031-51689-4. - 2024, p. 233-241
|
Subject: | Branding | Counterfeit | Fake brands | India | Intellectual property | Produktpiraterie | Product counterfeiting | Indien | Markenführung | Brand management | Immaterialgüterrechte | Intellectual property rights | Markenartikel | Brand | Markenimage | Brand image | Markenrecht | Trademark law | Marketingmanagement | Marketing management |
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