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subject:"Brand"
~accessRights:"restricted"
~person:"Bidmon, Sonja"
~person:"D’Arco, Mario"
~subject:"Advertising"
~subject:"Handelsmarke"
~type_genre:"Konferenzbeitrag"
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Bidmon, Sonja
D’Arco, Mario
Marino, Vittoria
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
2
Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario
;
Marino, Vittoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-94)
.
2018
Persistent link: https://www.econbiz.de/10013277449
Saved in:
3
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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