//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~accessRights:"restricted"
~person:"D’Arco, Mario"
~person:"Sudzina, František"
~subject:"Advertising"
~type:"article"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand
Advertising
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Markenartikel
2
Anti-branding activities
1
Beer
1
Beziehungsmarketing
1
Bier
1
Brand hate
1
Brand loyalty
1
Brauerei
1
Brewery
1
Consumer empowerment
1
Consumer-brand identification
1
Controversial issues
1
Digital branding
1
Einzelhandel
1
Ethics
1
Handelsmarke
1
Italien
1
Italy
1
Markentreue
1
Private label brands
1
Purpose-driven retail
1
Relationship marketing
1
Retail trade
1
Social Web
1
Social web
1
Store brand
1
attitude
1
beer
1
brand loyalty
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
Type of publication (narrower categories)
All
Konferenzbeitrag
Conference paper
2
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
D’Arco, Mario
Sudzina, František
Abratt, Russell
1
Agbokanzo, Koffi Selom
1
Ahmad, Alaeddin Mohammad Khalaf
1
Avramova, Yana R.
1
Aydın, Hatice
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Dash, Satya Bhushan
1
Dens, Nathalie
1
Forcheh, Ntonghanwah
1
Fudurić, Morana
1
Gómez-Suárez, Mónica
1
Hai Chung Pham
1
Hart, David
1
Horvat, Sandra
1
Ladhari, Riadh
1
Lajante, Mathieu
1
Loermans, Annemijn C.
1
Marino, Vittoria
1
Maswabi, Tshepo
1
McLeay, Fraser
1
Mookerjee, Amit
1
Nadanyiova, Margareta
1
Naidoo, Claire
1
O'Sullivan, Stephen R.
1
Osburg, Victoria-Sophie
1
Pelsmacker, Patrick de
1
Rasolofoarison, Dina
1
Richards, Barry
1
Russell, Cristel Antonia
1
Schlesinger, Walesska
1
Sinapuelas, Ian Clark
1
Smit, Edith G.
1
Srivastava, Neha
1
Steppuhn, Vanessa
1
Sujanska, Lucia
1
Tanchoux, Philippe
1
Taolo, Resego
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Scientific Annals of Economics and Business
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario
;
Marino, Vittoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-94)
.
2018
Persistent link: https://www.econbiz.de/10013277449
Saved in:
2
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->