Attitude and loyalty to two brands of beer of the same producer
František Sudzina
| Year of publication: |
2017
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|---|---|
| Authors: | Sudzina, František |
| Published in: |
Scientific Annals of Economics and Business. - Iaşi : Editura Universitǎtii Alexandru Ioan Cuza, ISSN 2501-1960, ZDB-ID 2892946-9. - Vol. 64.2017, special issue, p. 57-69
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| Subject: | attitude | brand loyalty | beer | Bier | Beer | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Brauerei | Brewery | Markenartikel | Brand | Markentreue | Brand loyalty | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/saeb-2017-0035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011866201