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subject:"Brand"
~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
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Brand
Beziehungsmarketing
Markenartikel
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Brand management
4
Markenführung
4
Handelsmarke
3
Store brand
3
Einzelhandel
2
Retail trade
2
Anti-branding activities
1
Botsuana
1
Botswana
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Brand Botswana
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Brand hate
1
Brand perception
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Consumer empowerment
1
Designation of origin
1
Digital branding
1
Ethical labels
1
Food retailing
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Großbritannien
1
Herkunftsbezeichnung
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Hypermarkets
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Innovation
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Italien
1
Italy
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Lebensmitteleinzelhandel
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NB products
1
Nation brand
1
Nation branding
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New product development
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New products
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PLB products
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Perception
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Private label share
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Product brand trust
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Aufsatz im Buch
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D’Arco, Mario
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Forcheh, Ntonghanwah
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Marino, Vittoria
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Maswabi, Tshepo
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Rubio Benito, Natalia
1
Sinapuelas, Ian Clark
1
Steppuhn, Vanessa
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Taolo, Resego
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Villaseñor, Nieves
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Brand research : [an outcome of the second International Conference on Brand Management]
3
Fashion branding and communication : core strategies of European luxury brands
3
International marketing ; Vol. 2
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Strong brands, strong relationships
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Enhancing knowledge development in marketing ; Vol. 21
2
Handbook of brand relationships
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Analytics in finance and risk management
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Brand management ; Vol. 4
1
Branded lives : the production and consumption of meaning at work
1
Brands : interdisciplinary perspectives
1
Brands and branding
1
Business power : creating new wealth from IP assets
1
Business-to-business brand management : theory, research and executive case study exercises
1
Cases on branding strategies and product development : successes and pitfalls
1
Challenges and trends in modern banking
1
China-focused cases : selected winners of the CEIBS global case contest
1
Connected marketing : the viral, buzz and word of mouth revolution
1
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ECONIS (ZBW)
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1
Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
2
Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
3
Trajectories to making Botswana a destination of choice : an evaluation of the current awareness and perception levels
Maswabi, Tshepo
;
Forcheh, Ntonghanwah
;
Taolo, Resego
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 47-62)
.
2018
Persistent link: https://www.econbiz.de/10013276401
Saved in:
4
Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario
;
Marino, Vittoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-94)
.
2018
Persistent link: https://www.econbiz.de/10013277449
Saved in:
5
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
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