Private label consumers and national brand new products : an empirical investigation
Year of publication: |
2018
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Authors: | Sinapuelas, Ian Clark |
Published in: |
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018. - Cham : Springer, ISBN 978-3-319-92084-9. - 2018, p. 27-35
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Subject: | New products | Purchase adoption | Private label share | Split population | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Markenführung | Brand management | Innovation | Markenimage | Brand image | Markenartikel | Brand |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | 10.1007/978-3-319-92084-9_5 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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