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subject:"Brand"
~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Firmeninformation"
~type_genre:"Sammelwerk"
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Brand
Marketingmanagement
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
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Markenimage
5
Brand management
4
Markenartikel
4
Markenführung
4
Handelsmarke
3
Store brand
3
Einzelhandel
2
Retail trade
2
Anti-branding activities
1
Beziehungsmarketing
1
Botsuana
1
Botswana
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Brand Botswana
1
Brand hate
1
Brand perception
1
Consumer empowerment
1
Designation of origin
1
Digital branding
1
Ethical labels
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Food retailing
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Großbritannien
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Herkunftsbezeichnung
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Hypermarkets
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Innovation
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Italien
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Italy
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Lebensmitteleinzelhandel
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NB products
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Nation brand
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Nation branding
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New product development
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D’Arco, Mario
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Forcheh, Ntonghanwah
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Marino, Vittoria
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Maswabi, Tshepo
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Sinapuelas, Ian Clark
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Brand management ; Vol. 2
5
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Brand management ; Vol. 1
3
Fashion branding and communication : core strategies of European luxury brands
3
International marketing ; Vol. 2
3
Measuring and managing brands
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
2
Corporate brand and corporate reputation
2
Enhancing knowledge development in marketing ; Vol. 21
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Research
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Best practice der Markenführung
1
Bilanz / KMU
1
Brand management ; Vol. 4
1
Branded lives : the production and consumption of meaning at work
1
Brands and branding
1
Building corporate identity, image and reputation in the digital era
1
Business power : creating new wealth from IP assets
1
Business practices in emerging and re-emerging markets
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1
Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
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2
Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
3
Trajectories to making Botswana a destination of choice : an evaluation of the current awareness and perception levels
Maswabi, Tshepo
;
Forcheh, Ntonghanwah
;
Taolo, Resego
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 47-62)
.
2018
Persistent link: https://www.econbiz.de/10013276401
Saved in:
4
Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario
;
Marino, Vittoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-94)
.
2018
Persistent link: https://www.econbiz.de/10013277449
Saved in:
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