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subject:"Brand"
~isPartOf:"Advertising, promotion, and new media"
~subject:"Beziehungsmarketing"
~subject:"Firmenimage"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
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Brand management
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Holbrook, Morris B.
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Advertising, promotion, and new media
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Brand research : [an outcome of the second International Conference on Brand Management]
3
Fashion branding and communication : core strategies of European luxury brands
3
International marketing ; Vol. 2
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Strong brands, strong relationships
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Corporate brand and corporate reputation
2
Enhancing knowledge development in marketing ; Vol. 21
2
Handbook of brand relationships
2
Innovative Markenführung und -implementierung
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
2
Organizational identity in practice
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
A master class in brand planning : the timeless works of Stephen King
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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The netvertising image : netvertising image communication model (NICM) and construct definition
Stern, Barbara B.
;
Zinkhan, George M.
;
Holbrook, Morris B.
- In:
Advertising, promotion, and new media
,
(pp. 30-50)
.
2015
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