The netvertising image : netvertising image communication model (NICM) and construct definition
Year of publication: |
2015
|
---|---|
Authors: | Stern, Barbara B. ; Zinkhan, George M. ; Holbrook, Morris B. |
Published in: |
Advertising, promotion, and new media. - London : Routledge, ISBN 978-0-7656-1316-5. - 2015, p. 30-50
|
Subject: | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Firmenimage | Corporate reputation | Markenimage | Brand image | Definition |
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