//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~isPartOf:"Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]"
~isPartOf:"Strong brands, strong relationships"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Beziehungsmarketing
Brand image
10
Markenimage
10
Brand management
4
Markenführung
4
Consumer behaviour
3
Konsumentenverhalten
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Concept of man
2
Menschenbild
2
Brand loyalty
1
China
1
Credit card industry
1
Cross-cultural marketing
1
Customer retention
1
Emotion
1
Erfolgsfaktor
1
India
1
Indien
1
Interkulturelles Marketing
1
International marketing
1
Internationales Marketing
1
Kreditkartengesellschaft
1
Kundenbindung
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markentreue
1
Migranten
1
Migrants
1
Print advertising
1
Printwerbung
1
Public relations
1
Schweiz
1
Sexuality
1
Sexualität
1
Social status
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz im Buch
Glossary included
Book section
4
Language
All
English
4
Author
All
Aggarwal, Pankaj
1
Allen, Chris T.
1
Blackston, Max
1
Brunel, Frédéric F.
1
Carcieri, Matt
1
Lebar, Edward
1
Tietje, Brian C.
1
Wan, Jing
1
more ...
less ...
Published in...
All
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
Strong brands, strong relationships
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Brand research : [an outcome of the second International Conference on Brand Management]
3
Fashion branding and communication : core strategies of European luxury brands
3
International marketing ; Vol. 2
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
2
Enhancing knowledge development in marketing ; Vol. 21
2
Handbook of brand relationships
2
Innovative Markenführung und -implementierung
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Analytics in finance and risk management
1
Aufbruch : Ingredient Branding schafft Werte
1
Banken im Wandel : Direktbanken und Direct Banking
1
Best practice der Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Befriending Mr. Clean : the role of anthropomorphism in consumer-brand relationships
Wan, Jing
;
Aggarwal, Pankaj
- In:
Strong brands, strong relationships
,
(pp. 119-134)
.
2015
Persistent link: https://www.econbiz.de/10011313052
Saved in:
2
Building brands from the inside out : three practitioner stories
Allen, Chris T.
;
Carcieri, Matt
- In:
Strong brands, strong relationships
,
(pp. 285-294)
.
2015
Persistent link: https://www.econbiz.de/10011313562
Saved in:
3
Constructing consumer-brand relationships to better market and build businesses
Blackston, Max
;
Lebar, Edward
- In:
Strong brands, strong relationships
,
(pp. 376-392)
.
2015
Persistent link: https://www.econbiz.de/10011316648
Saved in:
4
Toward a unified implicit brand theory
Tietje, Brian C.
;
Brunel, Frédéric F.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 135-153)
.
2005
Persistent link: https://www.econbiz.de/10003113324
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->