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subject:"Brand"
~isPartOf:"Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021"
~subject:"Advertising"
~type_genre:"Conference paper"
~type_genre:"Interview"
~type_genre:"Textbook"
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Brand image
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Brand management
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Markenführung
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Brand equity
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Consumer behaviour
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Tourism
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Tourismus
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Beziehungsmarketing
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Brand attitude
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Customer experience
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Destination management
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Facebook
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Hotel brands
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Marketingmanagement
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Agbokanzo, Koffi Selom
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Gómez-Suárez, Mónica
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Tanchoux, Philippe
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Veloso, Mónica
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
International journal of advertising : the quarterly review of marketing communications
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Ethics, social responsibility and sustainability in marketing
1
Journal of marketing management : MM
1
Online Plus
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
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The globalisation of Chinese business : implications for multinational investors
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From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
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