From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Koffi Selom Agbokanzo and Philippe Tanchoux
Year of publication: |
2022
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Authors: | Agbokanzo, Koffi Selom ; Tanchoux, Philippe |
Published in: |
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021. - Cham : Springer International Publishing, ISBN 978-3-030-95809-1. - 2022, p. 223-245
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Subject: | Tourism | Image | Touristic destination | Brand | Brand equity | Territorial marketing | Marketing strategy | Tourismus | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Marketingmanagement | Marketing management | Destinationsmanagement | Destination management | Herkunftsbezeichnung | Designation of origin |
Saved in:
Online Resource
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | 10.1007/978-3-030-95809-1_11 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013338080
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