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subject:"Brand"
~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Brand
Beziehungsmarketing
Brand management
Markenartikel
Brand image
7
Markenimage
7
India
4
Indien
4
Consumer behaviour
3
Konsumentenverhalten
3
Malaysia
2
American
1
Amerikanisch
1
B-to-B-Marketing
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Bank marketing
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Bankmarketing
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Bekleidung
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Beschwerdemanagement
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Brand loyalty
1
Business-to-business marketing
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Clothing
1
Complaint management
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Customer service
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Dienstleistungsqualität
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Electrical industry
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Type of publication
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Article
3
Type of publication (narrower categories)
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Aufsatz im Buch
Case study
Book section
3
Language
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English
Author
All
Dash, Satya Bhushan
1
Kumar, Ravi Shekhar
1
Nifadkar, Renuka S.
1
Varghese, Thomas
1
Published in...
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Brand research : [an outcome of the second International Conference on Brand Management]
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
7
Brand management ; Vol. 1
6
Brand management ; Vol. 2
6
Brand management ; Vol. 3
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
International marketing ; Vol. 2
5
Kellogg on marketing
5
Psychology of branding
5
Strong brands, strong relationships
5
The Routledge companion to contemporary brand management
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Brand management ; Vol. 4
4
Cases on branding strategies and product development : successes and pitfalls
4
Cross-cultural and critical perspectives on brands
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Brand management in emerging markets : theories and practice
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Brands : interdisciplinary perspectives
3
Kellogg on branding : the marketing faculty of the Kellogg School of Management
3
Marketing in the new global order : challenges and opportunities
3
Marketing-mix strategies - product strategy and promotion strategy
3
Measuring and managing brands
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Advances in electronic marketing
2
Advancing insights on brand management
2
Branded lives : the production and consumption of meaning at work
2
Brands and brand management : contemporary research perspectives
2
Building corporate identity, image and reputation in the digital era
2
Celebrity, convergence and transformation
2
Challenges and trends in modern banking
2
Contemporary consumer culture theory
2
Country of origin effect : looking back and moving forward
2
Cutting edge international research
2
Enhancing knowledge development in marketing ; Vol. 21
2
European journal of marketing : EJM
2
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Influence of technical support on brand image among B2B customers
Varghese, Thomas
- In:
Brand research : [an outcome of the second …
,
(pp. 190-206)
.
2009
Persistent link: https://www.econbiz.de/10009623334
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2
Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
A study of the link between brand personality and brand loyalty with special reference to corporate branding strategies in a changing Indian market environment
Nifadkar, Renuka S.
- In:
Brand research : [an outcome of the second …
,
(pp. 20-36)
.
2009
Persistent link: https://www.econbiz.de/10009623344
Saved in:
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