Influence of technical support on brand image among B2B customers
Thomas Varghese
| Year of publication: |
2009
|
|---|---|
| Authors: | Varghese, Thomas |
| Published in: |
Brand research : [an outcome of the second International Conference on Brand Management]. - New Delhi : Macmillan Publ. India, ISBN 0-230-32870-9. - 2009, p. 190-206
|
| Subject: | Elektroindustrie | Electrical industry | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Beschwerdemanagement | Complaint management | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009623334