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subject:"Brand"
~isPartOf:"Business horizons"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Markenartikel
Social web
Brand image
19
Markenimage
19
Brand management
15
Markenführung
15
Consumer behaviour
9
Konsumentenverhalten
9
Social Web
7
Beziehungsmarketing
6
Internet marketing
6
Online-Marketing
6
Relationship marketing
6
Branding
5
Marketing management
4
Marketingmanagement
4
Advertising effects
2
Consumer engagement
2
Marketing
2
Social media
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
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1
Age group
1
Altersgruppe
1
Arbeitskräfte
1
Authorpreneurship
1
Beschwerdemanagement
1
Bewertung
1
Brand anthropomorphism
1
Brand archetypes
1
Brand authenticity
1
Brand community
1
Brand culture
1
Brand engagement
1
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1
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Aufsatz im Buch
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16
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English
16
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Sashittal, Hemant Chaitanya
2
Abratt, Russell
1
Bal, Anjali S.
1
Bendixen, Michael
1
Berthon, Pierre R.
1
Brasel, S. Adam
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Stephen
1
Bruning, Patrick F.
1
Campbell, Colin L.
1
Cao, Jia Jocelyn
1
Cooper, Holly B.
1
DeMar, Michael
1
Dekimpe, Marnik G.
1
Eisingerich, Andreas B
1
Esmark Jones, Carol L.
1
Ewing, Michael
1
Geyskens, Inge
1
Gillingwater, Richard
1
Hanna, Richard
1
Hodis, Monica
1
Jassawalla, Avan R.
1
Jong, Koen de
1
Kapoor, Anuj
1
Keller, Kristopher Oliver
1
Kohli, Chiranjeev
1
Kumar, Minu
1
Lin, Hsin-Chen
1
Lord Ferguson, Sarah T.
1
Mangold, W. Glynn
1
Merlo, Omar
1
Miles, Sandra Jeanquart
1
Mills, Adam J.
1
Noble, Charles H.
1
Pitt, Leyland F.
1
Portal, Sivan
1
Rosenthal, Benjamin
1
Spaid, Brian I.
1
Sriramachandramurthy, Rajendran
1
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Business horizons
Journal of business research : JBR
229
The journal of brand management : an international journal
185
The journal of product & brand management
169
Journal of retailing and consumer services
112
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
46
European journal of marketing : EJM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of marketing communications
39
Marketing intelligence & planning
35
International journal of internet marketing and advertising : IJIMA
33
Journal of strategic marketing
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Cogent business & management
27
International journal of consumer studies
27
International journal of hospitality management
27
Journal of international consumer marketing
27
Journal of promotion management : innovations in planning and applied research
27
European journal of marketing
26
Marketing letters : a journal of research in marketing
26
Journal of marketing
25
Journal of promotion management : JPM
24
International marketing review
23
Journal of global marketing
23
Journal of the Academy of Marketing Science
22
Journal of marketing management : MM
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of advertising : the review of marketing communications
19
Journal of fashion marketing and management
19
Young consumers : insight and ideas for responsible marketers
19
Journal of international marketing
18
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
The IUP journal of brand management : IJBRM
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
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ECONIS (ZBW)
16
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
3
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
4
Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
5
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
6
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
7
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
8
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
Saved in:
9
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
10
Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya
;
DeMar, Michael
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
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